Temu and Shein increase advertising in the UK and France
It was reported by Reuters that fast-fashion e-commerce platforms Temu and Shein boosted their spending on digital advertising in Europe in April, showing a shift away from the US, where they face a rise in tariffs imposed by the President Trump administration. According to the data from the market intelligence firm Sensor Tower shared with Reuters, Shein’s ad spending rose 35% in France...
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